I came across a great post by Richard Huffington, the Director of Strategy at Saatchi and Saatchi UK. The most interesting nugget for me was this: plan for participation right from the start, common sense I guess if you work in planning but then again common sense is not very common. To be in participation heaven, you need to do the following according to Richard:
- Start by making sure your brand cares about something that people care about, that it has a point of view on or a contribution to make to the lives that they lead.
- Do something interesting with this. Being interesting IS the social currency of our age and the only currency we have to work with as the value of paid for conversations declines.
- Then and only then do you deserve to ask the question. How are we going to enable people to join in and play?
I have picked out things from the article, for the complete post you can go here.
Image courtesy: GreenBoy
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