Plan for participation from the start

I came across a great post by Richard Huffington, the Director of Strategy at Saatchi and Saatchi UK. The most interesting nugget for me was this: plan for participation right from the start, common sense I guess if you work in planning but then again common sense is not very common. To be in participation heaven, you need to do the following according to Richard:

1. Start by making sure your brand cares about something that people care about, that it has a point of view on or a contribution to make to the lives that they lead.
2. Do something interesting with this. Being interesting IS the social currency of our age and the only currency we have to work with as the value of paid for conversations declines.
3. Then and only then do you deserve to ask the question. How are we going to enable people to join in and play?

I have picked out things from the article, for the complete post you can go here.

Image courtesy: GreenBoy

 

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