Moving to the next phase of branding

Milton Friedman has long argued that the social responsibility of a business is to maximize profit. This view however is fast changing, not from the side of the businesses but from the side of the consumers. It will no longer be viable for business to pursue profit olny but become meaningful brands, enter a new phase in branding. Umair Haque calls this change in preferences from the consumer a tectonic shift that is taking place right now.

Posted via email from Digital Nomad