David Ogilvy back from the grave

“I once used the word ‘obsolete’ in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word ‘ineffable,’ only to discover that I didn’t know what it meant myself.” – David Ogilvy

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” – David Ogilvy