Brand YOU

I just came across this wonderful post. Employed or unemployed the idea of branding yourself is really important now. I think a complete course of "branding you" should be introduced at the university level. Its not just the resume that will get you the job, unless you are planning to be a burger flipper (no offense). I am already telling people I know to start updating and maintaining their twitter/blog/facebook/flickr accounts. You never know where you might land!