Green is the new Black!

'Go green' seems to be the mantra these days, whether you are selling ideas or coffee you want to do it in manner that has a minimum impact on the environment. But is it working? I don't think so. Except for the fact that is another element that marketers exploit. I dont' think I can name any company who was genuinely making an effort to make the world a better place. Last time I checked most of them ARE responsible for polluting our planet