British brand Nice boots recently came out with a new campaign. It features Coleen Rooney, England footballer Wayne Rooney's wife. The campaign was done by Leo Burnett London. The campaign may not be a Cannes or a D&AD winner but it is quite memorable. The micro site directs to the ad and has all the required elements including e-newsletters and downloads. The only critique - the share-ability factor (twitter, Facebook) could have been paid a little more attention to. Never the less, its nice!
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