Acclaimed music director Joseph Kahn who has directed music videos for Lady Gaga, The chemical brothers, Janet Jackson among notable others teamed up with Mother London to do a spot for Pot Noodle. The spot features a guy with an attractive girlfriend who turn their apartment into a club after throwing a pot noodle on the turntable. I like the spot but I don't know how this can be justified from a branding perspective, Al Ries would probably be grinding his teeth.
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