Create engaging communities

Every one is jumping on the social media band wagon, trying to create communities around their brands but most of the brands are struggling. Andy Sernovits sums up how successful communities can be created.

• Create focused communities. A group focused around a central issue or mission will be much more active than a general fan club.

• Offer training and certifications. Use your groups as virtual classrooms for educational training and offer things members can add to their resume.

• Reward participation. Promote your active community members by awarding them leadership roles and credentials.