Can you describe your brand's personality? Can your customer profile your brand? These are questions brand managers ask and answer time and time again. Successful branding efforts have created brands like Google, Apple and Harley Davidson. So what are the dimensions that are important when creating and measuring personalities?
1. Sincerity
Brands have to be down to earth, honest and wholesome.
2.Excitement
Being daring, spirited, imaginative and up-to-date. Embracing the changing socio-economic and cultural landscapes and folding them into the brands positioning and profile
3.Competence
Your brand has to be reliable, intelligent and successful
4.Sophistication
Is your brand charming? Good looking in the eyes of your customer?
5. Toughness
Is your brand masculine? Outdoorsy?
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