'Positiong: The battle for your mind' and '22 Immutable Laws Of Branding' are my bibles to marketing and branding. Both books simplify the art of branding and how brands have followed these simple principles and have become successful. The books tell how not to over complicate things and not be all things to all people.
Al Reis and his daughter's blog though not as informative as the book but still gives excellent insights and answers to various marketing problems.
http://ries.typepad.com/ries_blog/
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